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Tamar Matossian
President | EnviroServe Chemicals & Cleaners Ltd.
About
2021 marks SoPure’s 17th Anniversary. This special product has changed the way I function outside of my home. It’s provided me, my family and thousands of individuals peace of mind knowing that we are armed with a product that meets and exceeds all the criteria to ensure the safety of our families!
It was 2004. Canada was just starting to recover from the SARS (Severe Acute Respiratory Syndrome) outbreak. I, as a paranoid mother of a newborn and a 2-year-old, was overly cautious in making sure that everything my kids came in contact with was clean and sanitized. Surely, I wasn’t the only mother who entered restaurants, bathrooms, and went on shopping sprees in a hesitated state. It would take me forever to prepare and wipe down surfaces so my girls didn’t come in contact with any harmful bacteria or germs!
This wasn’t much fun for my husband. During our family outings, he would have to wait for me and my girls to resurface from our bathroom breaks, which would take upwards of 15 minutes. I needed to cover surfaces with paper and keep everything clean for my girls.
My husband, a chemist, and I owned and operated our family business: EnviroServe Chemicals & Cleaners. We develop and manufacture environmentally friendly products. As his patience ran short, he decided to do what he does best and develop a sanitizer that would meet my high standards and protect our family.

Our sanitizer:
  • had to kill viruses and bacteria (with 80% USP Grade Ethyl Alcohol, it meets and exceeds Health Canada, WHO and CDC requirements)
  • needed to be safe to use on mine and my children’s hands (no harmful chemicals)
  • had to be spray so it could have multiple uses (door handles, carts, toilet seats)
  • couldn’t dry our hands, had to feel good and be very moisturizing (this is when my years of being an executive for premium skincare lines came in handy!)
  • and had to leave a nice, pleasant scent behind (he added my favorite scents to the sanitizer)
And our SoPure Antiseptic Skin Cleanser was born, exceeding all our expectations!

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