Born from a desire to safeguard health while caring for the environment, SoPure offers a range of hygienic solutions that are both effective and gentle.

"It was 2004. Canada was just starting to recover from the SARS (Severe Acute Respiratory Syndrome) outbreak. I, as a paranoid mother of a newborn and a 2-year-old, was overly cautious in making sure that everything my kids came in contact with was clean and sanitized. Surely, I wasn’t the only mother who entered restaurants, bathrooms, and went on shopping sprees in a hesitated state. It would take me forever to prepare and wipe down surfaces so my girls didn’t come in contact with any harmful bacteria or germs!
This wasn’t much fun for my husband. During our family outings, he would have to wait for me and my girls to resurface from our bathroom breaks, which would take upwards of 15 minutes. I needed to cover surfaces with paper and keep everything clean for my girls.
My husband, a chemist, and I owned and operated our family business: EnviroServe Chemicals & Cleaners. We develop and manufacture environmentally friendly products. As his patience ran short, he decided to do what he does best and develop a sanitizer that would meet my high standards and protect our family."

Tamar Matossian President | EnviroServe Chemicals & Cleaners Ltd.

Our mission is to provide products that ensure safety and nurture nature. Trust, innovation, and sustainability are at the heart of our brand.